Banners
& Enhanced Content

What does banner mean?

It’s a paid-for promoted content that can be targeted at a specific group of shoppers. The banner takes up various branded spaces delivered on different pages to interrupt buyers and provide key product features or news about it.

Why do we need banners?

1.

Get a higher response rate than billboards

2.

Raise awareness about less-popular products

3.

Lift brand favourability by 23% and naturally boost purchase intent (Source: IPG Media Lab)